NetSuite Helps Media Leader Add 20% to Annual Revenues
Market-leading media company wanted to expand product scope and market penetration within the global high-end yacht-owner market;
Lack of customer-information integration prevented account managers from tracking customer behavior and resulted in missed sales opportunities;
Wanted to market new media properties and events to builders, brokers, and suppliers of high-end yachts, but limited business software made it difficult to analyse and forecast the needs of new prospects.
Replaced QuickBooks, FileMaker pro and spreadsheets with NetSuite ERP and CRM;
NetSuite CRM consolidates all customer and prospect information, including sales reps’ tradeshow notes, to help build a detailed database for future marketing;
Role-based dashboards help company account managers track and predict customer behavior, critical to success in a market with a well-defined base of very knowledgeable customers.
Expanded into three new market segments, which are adding 20% yearly to revenues;
Integrated financial processes get invoices out in minutes compared to weeks, and have cut the receivables backlog by 70%;
Productivity of sales reps has increased by as much as 80% due to the increased efficiencies of integrated marketing processes;
Integrated, centralised customer information and detailed analytic reports help target and market to existing customers more accurately and effectively;
Account managers can easily identify the most profitable customers for more personalised attention, and fewer missed opportunities.